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Practical articles from Merlinbox on digitalisation, websites, marketing, analytics, and the systems that help businesses grow.
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TechnologyAI cockpits are landing in EVs — what dealers should digitise first
Cabin AI is becoming a showroom talking point. The brands that win will pair it with clear digital journeys: inventory, test drives, and post-sale support that feel as modern as the car.
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Digital MarketingIndonesia’s crowded BEV market needs a sharper digital playbook
Wholesales data shows multiple EV brands fighting for attention each month. Differentiation now depends as much on content, SEO, and lead ops as on launch events.
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Digital MarketingThe affordable EV wave: build lead funnels that match the price point
Sub-Rp300jt BEV offers attract a different buyer mix. Promo-heavy launches need landing pages and sales routing that protect margin and dealer time.
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Digital TransformationIndonesia’s battery supply chain is scaling — digital ops must keep up
HPAL and downstream battery projects raise B2B complexity: vendors, compliance docs, and partner portals. Spreadsheets will not survive that volume.
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TechnologySEA’s AI funding is real — Indonesian SMEs should still build carefully
Regional AI capital concentrates in a few hubs. For most Indonesian businesses, the win is applied AI on clear workflows — not chasing the funding headline.
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Business AutomationAI chatbots for business: useful without burning the budget
Chatbot comparisons and price gaps dominate tech roundups. Here is how Merlinbox scopes assistants that answer real questions — and when a human handoff is mandatory.
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