Merlinbox
Services

Digital Marketing

Acquire customers with campaigns you can measure and improve.

Google Ads and Meta Ads setup and management, with conversion tracking and reporting so spend turns into measurable pipeline.

View ads packages

Overview

How Merlinbox delivers digital marketing

Merlinbox runs digital advertising that is grounded in tracking and conversion — not vanity metrics. We set up and manage Google Ads and Meta Ads, implement conversion tracking and Tag Manager, and continuously optimise campaigns with clear performance reporting. Whether you need a clean launch or ongoing management, we connect spend to enquiries, sales, and business outcomes.

Problems we solve

Where this service makes the difference

  • Ad spend without clear ROI

    Campaigns run, but leadership cannot tell which ads, audiences, or keywords produce real leads.

  • Broken or missing conversion tracking

    Pixels, tags, and goals are incomplete — so platforms optimise against the wrong signals.

  • Set-and-forget campaigns

    Ads launch once and slowly decay without creative testing, audience refinement, or landing-page alignment.

  • Disconnected creative and website

    Traffic lands on pages that do not match the offer, killing conversion rate despite strong click volume.

What's included

Scope you can expect

Typical deliverables and workstreams — tailored to your goals during discovery.

  • Google Ads setup
  • Google Ads management
  • Meta Ads setup
  • Meta Ads management
  • Conversion tracking
  • Google Analytics / GA4 setup
  • Google Tag Manager
  • Marketing tracking
  • Conversion optimisation
  • Remarketing
  • Campaign optimisation
  • Advertising performance reporting

Benefits

Why businesses choose this engagement

  • Implementation and management

    Merlinbox can launch cleanly and stay on as the team that manages, tests, and reports every month.

  • Tracking you can trust

    Conversion events and attribution foundations help platforms and your team optimise the right outcomes.

  • Lower wasted spend

    Ongoing optimisation cuts poor performers and doubles down on audiences and creatives that convert.

  • Aligned landing experiences

    We connect campaigns to pages and offers designed to convert — not generic homepage traffic.

Process

How we work together

A clear sequence from discovery to delivery — adapted to project size and urgency.

  1. 01

    Offer & audience

    We clarify ICP, offers, geo, and conversion goals before any budget is activated.

  2. 02

    Tracking & setup

    We implement GA4, GTM, pixels, and conversion events so measurement is correct from day one.

  3. 03

    Launch

    We build campaigns, creatives, and structures for Google Ads and/or Meta Ads with clear naming and QA.

  4. 04

    Optimise & report

    We iterate on bids, creatives, audiences, and landing paths with regular performance reporting.

Technologies

Tools and platforms we work with

  • Google Ads
  • Meta Ads
  • TikTok Ads
  • GA4
  • Google Tag Manager
  • Meta Pixel
  • Looker Studio
  • Remarketing

Ads management packages

Three clear plans that grow with your ad spend

The larger your media budget, the more testing and optimisation capacity you need — so our packages scale with that reality. Transparent retainers, no surprise mid-engagement fees.

What you should know

Contract
Minimum 3 months so optimisation has time to prove itself
Ad budget
Paid separately, billed directly by Google / Meta / TikTok
Payment
Retainer due in advance on the 1st of each month
Cancellation
14–30 days’ notice before the next billing month

Related services

Often paired with

Digitalisation works best when capabilities reinforce each other.

FAQ

Common questions

Straight answers before you book a consultation.

Let's talk about digital marketing

Share your goals and constraints — we will recommend scope, sequencing, and a practical next step.

Book a Consultation