Ads Management
The larger your media budget, the more testing and optimisation capacity you need, so our packages scale with that reality. Transparent retainers, no surprise mid-engagement fees.
Ads Management packages
Three clear plans that grow with your ad spend
The larger your media budget, the more testing and optimisation capacity you need, so our packages scale with that reality. Transparent retainers, no surprise mid-engagement fees.
For SMEs & new advertisers · 1 platform
Starter
Account and campaign setup, 1–2 active campaigns, weekly optimisation, and a monthly performance report. Focused on one platform: Google Ads or Meta Ads.
- Campaign setup (one-time)
- Weekly optimisation
- Monthly performance report
$135 – $235/month
Setup fee: $65 – $100 (one-time)
Start with StarterFor businesses ready to scale · 2 platforms
Growth
Setup plus account restructuring, multi-campaign delivery (Search, PMax, Demand Gen, Reels), A/B testing for creatives and copy, GA4 + Meta Pixel/CAPI tracking, weekly reporting, and a monthly review call.
- Multi-campaign structure
- A/B testing
- Full conversion tracking
- Monthly review call
$300 – $535/month
Setup fee: $135 – $200 (one-time)
Choose GrowthFor brands & corporates · Google + Meta + TikTok
Scale
Full-funnel strategy from awareness to retention, a dedicated account strategist, advanced tracking and CRM integration, a real-time dashboard, and regular competitor analysis.
- Dedicated strategist
- Real-time dashboard
- Review calls 2× / month
- Competitor analysis
10–15%of ad spend · min. $670
Setup fee: negotiable, often waived on 6–12 month contracts
Discuss Scale
Need a different scope?
Custom
Tell us your goals, features, and constraints. We will shape a plan and price after a short discovery.
Priced after discovery
Describe your planWhat you should know
- Contract
- Minimum 3 months so optimisation has time to prove itself
- Ad budget
- Paid separately, billed directly by Google / Meta / TikTok
- Payment
- Retainer due in advance on the 1st of each month
- Cancellation
- 14–30 days’ notice before the next billing month
Pricing
Other Merlinbox packages
Each package line has its own page. Pick the one closest to what you need.
Not sure which plan fits?
Tell us your stage, goals, and rough budget. We will recommend the right package or a custom digitalisation scope.