Social Media Management
Show up with purpose. Stay consistent. Grow with clarity.
Strategy, content, community, and reporting across the channels your customers actually use, so your brand stays consistent and measurable.
Overview
How Merlinbox delivers social media management
Merlinbox Social Media Management builds a clear presence on the platforms that matter to your audience. We define the strategy, plan and produce content, manage posting calendars, engage communities, and report on what drives reach, engagement, and leads, coordinated with your wider marketing, design, and web work. The focus is sustainable brand presence and pipeline support, not random posting.
Problems we solve
Where this service makes the difference
Inconsistent presence
Accounts go quiet for weeks, then burst with unplanned posts that do not support a clear message or offer.
Content without a plan
Posts look busy but lack pillars, audience intent, or a path from awareness to enquiry.
No ownership of community
Comments, DMs, and mentions sit unanswered, or get handled ad hoc without brand tone or escalation rules.
Activity you cannot measure
Teams report likes and followers, but not which content, campaigns, or channels contribute to enquiries and sales.
What's included
Scope you can expect
Typical deliverables and workstreams, tailored to your goals during discovery.
- Social media strategy and channel mix
- Content pillars and messaging frameworks
- Monthly content calendars
- Copywriting and creative direction
- Scheduling and publishing
- Community management (comments & DMs)
- Campaign support for launches and offers
- Hashtag and profile optimisation
- Basic social listening and competitor checks
- Performance reporting and recommendations
- Coordination with paid social and SEO content
- Brand voice and response guidelines
Benefits
Why businesses choose this engagement
Consistent brand presence
Your channels stay active with a clear rhythm, tone, and visual standard, without depending on whoever has spare time.
Content that supports the funnel
Pillars and calendars balance awareness, trust, and conversion, not vanity posts alone.
Responsive community care
Comments and messages get timely, on-brand replies that protect reputation and capture intent.
Reporting you can act on
You see what performed, what to stop, and what to scale, tied to business goals where tracking allows.
Process
How we work together
A clear sequence from discovery to delivery, adapted to project size and urgency.
- 01
Discover
We review brand, audience, competitors, current channels, and the outcomes social should support.
- 02
Plan
We define strategy, pillars, posting cadence, roles, and a content calendar for the first cycle.
- 03
Produce & publish
We create or coordinate creatives and copy, schedule posts, and manage day-to-day community activity.
- 04
Measure & refine
We report performance, learn what resonates, and adjust the next month’s plan and creative tests.
Technologies
Tools and platforms we work with
- Meta Business Suite
- TikTok
- Canva / Figma
- Later / Buffer
- GA4 & UTM tracking
Social Media Management packages
Stay consistent on the channels that matter
Monthly retainers for strategy, content, community, and reporting, sized for how active your brand needs to be.
For brands building a rhythm · 1–2 platforms
Starter
Strategy foundations, a monthly content calendar, 8–12 feed posts, basic community replies, and a monthly performance summary.
- Channel & content pillars
- 8–12 posts / month
- Basic community management
- Monthly report
$165 – $300/month
Setup fee: $50 – $100 (one-time)
Start with StarterFor active brands · up to 3 platforms
Growth
Full calendar ownership, copy and creative direction, Stories/Reels support, community management, campaign moments, and a monthly review call.
- Up to 3 platforms
- Feed + Stories / Reels
- Community management
- Monthly review call
$335 – $600/month
Setup fee: $100 – $165 (one-time)
Choose GrowthFor always-on brands · dedicated cadence
Scale
High-volume content, dedicated community coverage, launch support, competitor checks, and biweekly performance reviews with a named lead.
- Dedicated social lead
- High-volume content
- Launch & campaign support
- Reviews 2× / month
$670 – $1,200/month
Setup fee: negotiable, often waived on 6–12 month contracts
Discuss Scale
Need a different scope?
Custom
Tell us your goals, features, and constraints. We will shape a plan and price after a short discovery.
Priced after discovery
Describe your planWhat you should know
- Contract
- Minimum 3 months so content and community systems can settle
- Paid media
- Boosts and ads billed separately, or bundled via Ads Management
- Payment
- Retainer due in advance on the 1st of each month
- Assets
- Brand guidelines and access to channels required before kickoff
Related services
Often paired with
Digitalisation works best when capabilities reinforce each other.
Digital Marketing
Google Ads and Meta Ads setup and management, with conversion tracking and reporting so spend turns into measurable pipeline.
View serviceDesign
UI/UX, brand, and product design that makes digital products clear, credible, and easier to use, before and alongside development.
View serviceSEO
Technical and on-page SEO, audits, keyword research, and Search Console setup so the right customers find you organically.
View serviceAnalytics & Tracking
GA4, Tag Manager, pixels, conversion tracking, and dashboards so you know what is working across every digital channel.
View service
FAQ
Common questions
Straight answers before you book a consultation.
Let's talk about social media management
Share your goals and constraints. We will recommend scope, sequencing, and a practical next step.